THE INTERNET

The most important tool a Realtor has to sell your home in today’s market is the internet. That is why Bob has the e-PRO certification. If your agent isn’t an e-PRO you are missing the best way to expose your home to buyers. Your house is listed on a host of websites including the #1 property website realtor.com where your house is featured as a “Showcase Listing”. Only 10% of the properties on this site have this designation which feature additional pictures, enhanced description and preferred placement. Bob also maintains two personal websites that feature your properties BobFirth.com & FloridaEstateAgent.co.uk for British customers.He also lists property on rightmove.co.uk Britain's #1 real estate portal.  Other sites include remax.com that is backed by the largest international TV advertising campaign. Also you can find your listing on all local and state Realtor sites thru the IDX program. Making sure your property is listed on as many websites as possible is a key to making sure you get the maximum exposure for your property. Bob has a staff member who’s main job is to do just that. You will get weekly reports to show you just how much web traffic you are getting and where that traffic is coming from.

International

15% of all Florida properties are sold to foreign buyers and with the strength of foreign currencies that number is growing. As a I.R.E.S. (International Real Estate Specialist) Bob is able to list properties on European websites and jointly market properties with foreign brokers. Bob also maintains both a toll free London phone number 0207-993-2028 & Brit website FloridaEstateAgent.co.uk to serve this large international customer base. He even has low cost money exchange services

Professional Aerial Photography

When selling a house, the lead photo is crucial, especially when you have a key  feature to expose. Compare Bob’s shot vs. a shot most other agents use of the same house. Bob hires a photographer that uses an overhead "cherry picker" to take the photos looking down on the house, this allow you to see other features over the house like a golf course or water view.

Visual Tours

Just having your house on the internet is not enough. Bob uses visual tours to provide panoramic photos and enhanced graphics to highlight your property. Listings with tours are viewed more frequently and are featured before other listings on many real estate portals like yahoo real estate and realtor.com

Multiple Listing Service

Your property will be listed on the new Mid Florida MLS which means your property will be seen by all the agents from Orlando to North Ft Myers. Your listing will have all the enhancements, visual tour & professional lead photos

Print Advertising

Bob uses a host of different local advertising media to expose your property. Bob’s main strategy is to drive people to his website so people can see his listings with all the current enhancements like visual tours. You get a lot more than just a small photo of your house.

Signs and Flyers

Having the right sign in front of your home is very important. Bob uses highly reflective signs that can be seen in the dark. Bob also includes his web address  on all signs. Having instant information regarding your property is very important. Bob usings both FULL COLOR flyers at the sign & 24 hour   VoicePad phone information service.

RE/MAX Alliance Group

There is a big difference between RE/MAX franchises. RE/MAX Alliance Group is the number one RE/MAX franchise in the state of Florida.  We are one of the top 100 real estate brokerages in the country, that’s not just RE/MAX but ALL real estate brokerages. All RE/MAX offices are not equal. RE/MAX Alliance Group has the strength and back office support to give you the very best marketing.